Key Google Ads Performance Metrics:
See Dashboard View, adjacent here.
-Clicks: quantity of user clicks on links based on their search query word choices, leading to refinement of word choice for desired impact.
-Cost-per-click: how much each user click costs marketer, demonstrating marketing saturation of campaign, useful for marketing budgeting activities.
-Impressions: reactions from social media campaigns, showing potential conversion opportunity.
-Conversions: from user interest to capturing a customer.
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